Drift Receives iF Product Design Award

Drift HD GhostDrift Innovation, manufacturers of high quality action cameras, are proud to announce that their latest product, the Drift HD Ghost, has been awarded the prestigious iF Product Design Award 2013. Established in 1953, the iF Product Design Award is today among the most important awards for innovative product design.

Drift Innovation’s Senior Product Design Engineer, Drew Henson said, “This is truly a great honour to win the iF International Product Design Award for our Drift HD Ghost. The entire Drift team has put forward a tremendous effort in ensuring our customers have the best user experience on the market by refining each and every aspect of our design. Winning an award seal from the iF committee is special not only as an accolade, but as a reinforcement that design is fundamental in our continued effort to deliver the best products we can in all their shapes and forms.”

Each year,

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the iF seal of quality, which is recognized the world over, is awarded to excellent design in the three disciplines of product, communication and packaging. Each year, companies use the iF design awards as a seal of quality and customers all

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the world know immediately: this is an award-winning product.

The Drift HD Ghost is the perfect balance of design and engineering to deliver the most intuitive and advanced Wi-Fi enabled professional action camera on the market. Its design is centred on its rugged abilities, being 3m waterproof and 2m shockproof with a rotating lens. This ruggedness is carried over to its 2-way remote control as shown by the exposed black gun metal screws intentionally on both designs. The LED status indicator was made in the shape of the company logo using a transparent on frosted glass to show the recording mode of the camera in four different colours that are also shown on the remote control.

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